Guerrilla Marketing

What is it?

Guerrilla marketing?
Guerrilla marketing
It uses creative ideas which are low cost, effective and save time.
Your ideas still need to be ‘on brand’, build relationships and trust (ethical).

Here are a few guerrilla marketing ideas:
Distributing your marketing material wherever you go (don’t litter but spread widely with thought).
Ask for referrals – people—telling people about your product or service is priceless.
Not broadcast but engagement (relationship building), especially on social media.
Use your email signature to signpost readers to your website or an interesting blog post.
Always have business cards with you and always ask for cards and share yours.
PR stunts can building stories media friendly stories.
Great giveaways and competitions can grab the attention.

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