Social media is fun and a great tool. But which social networks are right for your business?
You have to decide with whom you want to engage, why and which are the best networks to use?
Your online reputation is important. When things go wrong the results can be funny and readily shared as seen in Dave Carroll’s ‘United Breaks Guitars’.
Creating a simple frame work for dealing with complaints or issues is important.
Get the right person within your organisation to carry out the social network tasks.
Furniture chain Habitat has blamed an “overenthusiastic intern” for using online interest in the Iran protests to promote their spring sale on Twitter.”
See Sky News Habitat Blames Intern For Twitter PR Disaster
Measuring your effort and return is important there is a range of tools that help you do this:
Importantly listen and respond in a personal and honest way